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$17,946
Revenue · 28 days
$4,726
Revenue · 7 days
9
Purchases · 28 days
Paid OFF
Meta + Google Ads paused
The story: our brands do $17,946 (28d), almost entirely organic + direct — paid is off. The same PureONE run by a separate owner (Oxigena) does $269,462 in the same window. That gap is the opportunity: turn the proven organic + creator engine on.
Our brands — revenue & traffic (GA4)
Brand
Sess 7d
Rev 7d
Buys 7d
Sess 28d
Rev 28d
Buys 28d
MeetPureOne
328
$2,756
1
1,866
$11,682
5
Pureffect.ca
289
$0
0
1,684
$124
1
Pureffect Direct
21
$1,970
1
113
$6,140
3
Traffic → sales by channel (28 days)
Where the sessions and revenue actually come from. Paid is off today, so this is organic + direct — exactly the question you asked about.
Channel
Sessions
Revenue
Purchases
% of rev
Direct
1,249
$12,864
6
72%
Organic Search
517
$5,082
3
28%
Paid Search
834
$0
0
0%
Paid Social
645
$0
0
0%
Referral
266
$0
0
0%
Organic Social
99
$0
0
0%
Unassigned
30
$0
0
0%
Paid Other
22
$0
0
0%
Cross-network
5
$0
0
0%
Benchmark — Oxigena (separate owner · same product)
Not our revenue. Shown to prove what this exact machine does at scale with the engine on.
Brand
Sess 7d
Rev 7d
Buys 7d
Sess 28d
Rev 28d
Buys 28d
Oxigena Shop
368
$15,955
7
4,083
$269,462
123
How Oxigena's sales break down by channel (28 days)
This is the playbook to copy: organic + direct do the work, paid is tiny. Same product, engine on.
Channel
Sessions
Revenue
Purchases
% of rev
Direct
768
$126,853
58
47%
Organic Social
1,712
$72,460
32
27%
Referral
271
$42,595
19
16%
Unassigned
125
$25,254
13
9%
Paid Social
1,156
$2,300
1
1%
Paid Search
11
$0
0
0%
Organic Search
10
$0
0
0%
Paid channels
Meta / Facebook Ads No active spend — paused Pixel 575 + value events ready when spend resumes.
TikTok Ads No active spend — ready Pixel D3AQ57 + events live; flip on for the test.
Google Ads All campaigns paused — $0 (30d) Acct 2454983743 · ~20 campaigns paused/removed.
What the category actually does: the two biggest spenders (InhaleH2, Echo) both run their ads through dozens of creator + clinic pages — whitelisting is the playbook. Video dominates. Two named rivals are absent from paid entirely.
Live ad activity (Meta Ad Library · Jun 18)
Brand
Active ads
Spend signal
What they're running
InhaleH2
~790
Dominant
Video 'Hydrogen' branding; recovery/clarity/stress; massive whitelisting across clinics + niche/pet pages.
'Harmony+' drop-in water additive; angle = 'simplify your wellness routine'; busy-life pain points.
Oxigena / MX
~44
Active
Clinic & wellness-page whitelisting; WhatsApp/Messenger CTAs; their own paid is minimal (organic-led).
Vital Reaction
~0
Absent
Brand not meaningfully advertising (search = keyword noise).
HydroGenie
0
Absent
'No ads match' — zero active ads.
Takeaways
Whitelisting creator content IS the category's paid model (Echo + InhaleH2 both do it at scale) → run our creators' content as partnership ads.
Video dominates. Don't out-spend InhaleH2 — out-angle them.
Open lanes nobody owns: the retirement / older-affluent buyer, a celebrity (Howie), the premium machine tier.
Vital Reaction + HydroGenie are absent from paid = soft targets for comparison content.
20 creators managed. Whitelisting their content as ads is the #1 paid lever (it's how Echo + InhaleH2 win). Full pipeline + live links in influencer-pipeline.html.
The move: advertise the result (retirement health), run creator-whitelisted video, restart the organic engine, and measure everything once the pixel is live.
Angle
'Retirement planning for your health' — advertise the RESULT (energy for the grandkids, walks, doing more for longer), not the machine. One-time buy, own forever. Inflammation → joint comfort → mobility is the believable bridge.
Paid test
1 CBO ~$100/day, creator-whitelisted video first. Test Angle A (Howie/celebrity) vs B (relaxation) + a 'simplify' angle. Read 72h, scale winners with the 20% / placement-widen ladder.
Influencer
Whitelist creator content as ads. Close Manik (+ generate code). Ship Carolyn. Pull a per-code sales report in 30 days.
Organic
Replicate Oxigena's proven engine: high-volume IG content + email re-marketing (their real money-makers — paid social is dead for them too).
Gate
Tyson publishes /howie + /howie-story + fires the purchase pixel/CAPI on dailyhydrogen.com → unlocks the measured paid test.
Open to-dos / next actions
Tagged by who owns each. The publish + pixel is the one blocker for everything else.
Tyson
Publish the funnel — Tyson publishes /howie + /howie-story + fires the purchase pixel/CAPI on dailyhydrogen.com — this unlocks the whole paid test.
Zio
Close Manik — Generate his affiliate code + get a shipping address — highest-value warm lead (300K, MD, already said yes).
Zio
Ship Carolyn — Send her machine to Pasadena (she's signed + address on file).
Ryan
Confirm Shayna PayPal — Verify the $500 PayPal actually went out.
Ryan
Back-commission call — Decide what we owe Kelsey for sales she may have driven before her code existed (4+ months).
Crisp
Rebuild creator pages — Crisp rebuilds the influencer landing pages from our personalized template (current ones are generic).
Zio
Kunal: nudge or drop — Stalled on a phone # since Apr 7 — one final nudge or close it out.
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Read-only · GA4 (service account) + Meta Marketing API + Google Ads (Zio MCC). Auto-reloads hourly, rebuilt daily. Generated Jun 21, 2026 12:06 PM.