Ryan / PureONE network

Live performance, competitor ad intel, influencer CRM, the plan, and the ad launch — one screen.

Click, then paste into Claude (or any AI) — the full brief + the analysis question come with it.

$17,946

Revenue · 28 days

Revenue · 7 days

Purchases · 28 days

Paid OFF

Meta + Google Ads paused

The story: our brands do $17,946 (28d), almost entirely organic + direct — paid is off. The same PureONE run by a separate owner (Oxigena) does $261,642 in the same window. That gap is the opportunity: turn the proven organic + creator engine on.

Shipped recently: Rewrote and relaunched the Howie sales pages (relaxation positioning, real imagery), launched the influencer program with 3 creator codes now live (Shayna, Kelsey, Carolyn), deployed the Meta + TikTok pixels with value-based purchase events across the sites via GTM, reverse-engineered the Oxigena ~$530K / 90-day playbook, and built the tools right here on this dashboard — a visits-over-time tracker and a one-click CRO + copy audit you can run on any page.

Our brands — revenue & traffic (GA4)

Brand	Sess 7d	Rev 7d	Sess 28d	Rev 28d	Buys 28d
MeetPureOne	366	$0	1,792	$11,682	5
Pureffect.ca	321	$0	1,638	$124	1
Pureffect Direct	21	$0	113	$6,140	3

Traffic → sales by channel (28 days)

Where the sessions and revenue actually come from. Paid is off today, so this is organic + direct — exactly the question you asked about.

Channel	Sessions	Revenue	Purchases	% of rev
Direct	1,222	$12,864	6	72%
Organic Search	507	$5,082	3	28%
Paid Search	908	$0	0	0%
Paid Social	515	$0	0	0%
Referral	265	$0	0	0%
Organic Social	94	$0	0	0%
Unassigned	39	$0	0	0%
Cross-network	7	$0	0	0%
AI Assistant	2	$0	0	0%

Benchmark — Oxigena (separate owner · same product)

Not our revenue. Shown to prove what this exact machine does at scale with the engine on.

Brand	Sess 7d	Rev 7d	Buys 7d	Sess 28d	Rev 28d	Buys 28d
Oxigena Shop	420	$19,955	9	3,795	$261,642	119

How Oxigena's sales break down by channel (28 days)

This is the playbook to copy: organic + direct do the work, paid is tiny. Same product, engine on.

Channel	Sessions	Revenue	Purchases	% of rev
Direct	708	$131,493	60	50%
Organic Social	1,632	$68,080	30	26%
Referral	265	$38,295	17	15%
Unassigned	123	$21,474	11	8%
Paid Social	1,034	$2,300	1	1%
Organic Search	6	$0	0	0%

Paid channels

Meta / Facebook Ads
No active spend — paused
Pixel 575 + value events ready when spend resumes.

TikTok Ads
No active spend — ready
Pixel D3AQ57 + events live; flip on for the test.

Google Ads
No active spend — $0 (30d)
Acct 2454983743 · 20 campaigns (17 paused, 2 removed, 1 enabled but dark).

Your daily traffic, by date — all sites in one place. Website visits (GA4 sessions) for every site this analytics account can read: MeetPureOne, Pureffect.ca, Pureffect Direct, H2 Echelon. Every day since April 1 is here (and it keeps growing); flip to weekly or monthly rollups. Use the buttons below to copy the numbers — drop the raw table into any prompt you like, or grab the ready-made tracker prompt.

Traffic by date (GA4 sessions · per site · since Apr 1)

Date	MeetPureOne	Pureffect.ca	Pureffect Direct	H2 Echelon	Total
2026-06-23	41	25	6	4	76
2026-06-22	49	46	3	11	109
2026-06-21	45	44	2	7	98
2026-06-20	44	41	0	7	92
2026-06-19	40	36	0	6	82
2026-06-18	51	46	5	4	106
2026-06-17	55	50	4	9	118
2026-06-16	41	34	1	5	81
2026-06-15	45	40	3	5	93
2026-06-14	38	37	6	13	94
2026-06-13	75	76	2	9	162
2026-06-12	73	72	0	4	149
2026-06-11	36	33	3	3	75
2026-06-10	36	36	4	13	89
2026-06-09	62	59	5	8	134
2026-06-08	111	105	7	6	229
2026-06-07	126	125	0	7	258
2026-06-06	39	38	4	8	89
2026-06-05	61	60	7	17	145
2026-06-04	53	50	4	17	124
2026-06-03	72	66	1	16	155
2026-06-02	139	132	5	11	287
2026-06-01	50	43	1	7	101
2026-05-31	64	54	5	11	134
2026-05-30	69	58	3	12	142
2026-05-29	61	46	7	10	124
2026-05-28	65	48	6	12	131
2026-05-27	73	66	6	5	150
2026-05-26	80	74	13	4	171
2026-05-25	97	68	7	1	173
2026-05-24	97	86	2	6	191
2026-05-23	80	69	2	4	155
2026-05-22	59	48	4	6	117
2026-05-21	65	48	13	6	132
2026-05-20	57	51	14	4	126
2026-05-19	64	27	5	7	103
2026-05-18	23	22	5	2	52
2026-05-17	19	16	5	3	43
2026-05-16	13	12	5	3	33
2026-05-15	20	15	2	2	39
2026-05-14	23	18	4	4	49
2026-05-13	33	23	0	1	57
2026-05-12	89	85	8	7	189
2026-05-11	54	60	5	2	121
2026-05-10	82	80	1	1	164
2026-05-09	110	108	5	1	224
2026-05-08	163	166	4	4	337
2026-05-07	158	157	4	3	322
2026-05-06	69	74	2	2	147
2026-05-05	23	32	12	5	72
2026-05-04	21	27	4	4	56
2026-05-03	44	47	3	2	96
2026-05-02	49	50	2	3	104
2026-05-01	64	71	0	5	140
2026-04-30	36	37	1	3	77
2026-04-29	39	47	3	4	93
2026-04-28	23	28	3	6	60
2026-04-27	8	41	3	4	56
2026-04-26	0	51	3	9	63
2026-04-25	0	27	1	12	40
2026-04-24	0	43	2	3	48
2026-04-23	0	67	4	14	85
2026-04-22	0	35	1	4	40
2026-04-21	0	65	2	9	76
2026-04-20	0	51	7	16	74
2026-04-19	0	41	1	3	45
2026-04-18	0	32	3	10	45
2026-04-17	0	64	6	6	76
2026-04-16	0	40	3	4	47
2026-04-15	0	142	1	6	149
2026-04-14	0	180	5	6	191
2026-04-13	0	80	3	17	100
2026-04-12	0	150	4	11	165
2026-04-11	0	56	3	4	63
2026-04-10	0	55	1	11	67
2026-04-09	0	64	3	6	73
2026-04-08	0	50	5	9	64
2026-04-07	0	57	3	6	66
2026-04-06	0	58	0	8	66
2026-04-05	0	48	3	4	55
2026-04-04	0	56	4	8	68
2026-04-03	0	71	2	5	78
2026-04-02	0	68	8	17	93
2026-04-01	0	84	4	16	104

Date	MeetPureOne	Pureffect.ca	Pureffect Direct	H2 Echelon	Total
2026-W26	90	71	9	15	185
2026-W25	321	291	15	43	670
2026-W24	431	418	27	56	932
2026-W23	540	514	22	83	1,159
2026-W22	509	414	47	55	1,025
2026-W21	445	351	45	35	876
2026-W20	251	229	29	22	531
2026-W19	626	644	32	20	1,322
2026-W18	263	321	15	27	626
2026-W17	0	339	20	67	426
2026-W16	0	579	22	52	653
2026-W15	0	490	19	55	564

Date	MeetPureOne	Pureffect.ca	Pureffect Direct	H2 Echelon	Total
2026-06	1,382	1,294	73	197	2,946
2026-05	1,988	1,806	158	142	4,094
2026-04	106	1,888	92	241	2,327
2026-03	0	635	47	61	743

Copy raw daily numbers = just the table as plain text (date + each site + total), no instructions — paste it into whatever prompt you want. Tracker prompt = the same numbers wrapped in a ready instruction that saves a running "Hydrogen Visits Tracker" in your Claude.

Sites included: MeetPureOne, Pureffect.ca, Pureffect Direct, H2 Echelon. Daily Hydrogen and Hydrogen Outlet aren't connected to this analytics account yet — say the word and Sep will get them added so they show here too.

What the category actually does: the two biggest spenders (InhaleH2, Echo) both run their ads through dozens of creator + clinic pages — whitelisting is the playbook. Video dominates. Two named rivals are absent from paid entirely.

Live ad activity (Meta Ad Library · Jun 18)

Brand	Active ads	Spend signal	What they're running
InhaleH2	~790	Dominant	Video 'Hydrogen' branding; recovery/clarity/stress; massive whitelisting across clinics + niche/pet pages.
Echo (Flask)	~73	Heavy	Pivoted to portable ECHO Flask; 'faster recovery, clearer thinking, stronger performance'; creator-army whitelisting + discount urgency (EVOLV).
DrinkHRW	~7	Steady	'Harmony+' drop-in water additive; angle = 'simplify your wellness routine'; busy-life pain points.
Oxigena / MX	~44	Active	Clinic & wellness-page whitelisting; WhatsApp/Messenger CTAs; their own paid is minimal (organic-led).
Vital Reaction	~0	Absent	Brand not meaningfully advertising (search = keyword noise).
HydroGenie	0	Absent	'No ads match' — zero active ads.

Takeaways

Whitelisting creator content IS the category's paid model (Echo + InhaleH2 both do it at scale) → run our creators' content as partnership ads.
Video dominates. Don't out-spend InhaleH2 — out-angle them.
Open lanes nobody owns: the retirement / older-affluent buyer, a celebrity (Howie), the premium machine tier.
Vital Reaction + HydroGenie are absent from paid = soft targets for comparison content.

21 creators managed. Whitelisting their content as ads is the #1 paid lever (it's how Echo + InhaleH2 win). Full pipeline + live links in influencer-pipeline.html.

Your creators are live online — click to see their authorized affiliate pages

Shayna's page Kelsey's page Carolyn's page

Delivered (code live)3

Shayna PowlessKelsey KernstineCarolyn Scott-Hamilton

Closing1

Dr. Manik Madaan

Awaiting them6

Jessie GraffNicole YoungMeesha FarzanehLuna (Skincare Hacker)DolFin ContentElan Bibas

Warm / revive3

Larissa ReisAmber AndrewsAnh Vu

Stalled1

Dr. Kunal Sood

Cold7

Thana RedhawkLeanne VogelEvi SiskosDr. Anika AckermanMandy RossSheilaDoe

The move: advertise the result (retirement health), run creator-whitelisted video, restart the organic engine, and measure everything once the pixel is live.

Angle

'Retirement planning for your health' — advertise the RESULT (energy for the grandkids, walks, doing more for longer), not the machine. One-time buy, own forever. Inflammation → joint comfort → mobility is the believable bridge.

Paid test

1 CBO ~$100/day, creator-whitelisted video first. Test Angle A (Howie/celebrity) vs B (relaxation) + a 'simplify' angle. Read 72h, scale winners with the 20% / placement-widen ladder.

Influencer

Whitelist creator content as ads. Close Manik (+ generate code). Ship Carolyn. Pull a per-code sales report in 30 days.

Organic

Replicate Oxigena's proven engine: high-volume IG content + email re-marketing (their real money-makers — paid social is dead for them too).

Gate

Tracking is in place — Meta purchases fire with value across the network and on the Daily Hydrogen / Howie funnel (set up at the pixel level via Meta's Event Setup Tool), and the pixel's attached. So the measurement gate for the Meta paid test is cleared. (Server-side CAPI is an optional later enhancement.)

Open to-dos / next actions

Tagged by who owns each. The publish + pixel is the one blocker for everything else.

Zio

Close Manik — Generate his affiliate code + get a shipping address — highest-value warm lead (300K, MD, already said yes).

Zio

Ship Carolyn — Send her machine to Pasadena (she's signed + address on file).

Ryan

Confirm Shayna PayPal — Verify the $500 PayPal actually went out.

Ryan

Back-commission call — Decide what we owe Kelsey for sales she may have driven before her code existed (4+ months).

Scott

Confirm codes pay commission — Verify the Shayna10 / Kelsey10 / Carolyn10 codes actually track each sale to the $375 affiliate commission (not just a discount), and that we can pull a per-code sales report.

Crisp

Rebuild creator pages — Crisp rebuilds the influencer landing pages from our personalized template (current ones are generic).

Zio

Kunal: nudge or drop — Stalled on a phone # since Apr 7 — one final nudge or close it out.

First paid test — Facebook + TikTok, ~$100/day. Angle = retirement-health (the result, not the machine); the Howie video is approved on cold. Funnel: ad → /howie-story (advertorial) → /howie (VSL) → checkout. Tracking is live, so this measures real purchases. Read at 72h then weekly — scored on click + add-to-cart first (purchases are sparse on a $2,430 product at this budget). Price confirmed: Oxigena sells the same new PureONE at $2,430 USD.

Structure
1 Meta CBO + 1 TikTok campaign, angles mirrored so results compare. Angle encoded in each ad name.

Budget
~$60/day Meta · ~$40/day TikTok. All prospecting now; the retargeting ladder turns on once pools fill (~7–14d).

Creative
3 stills ready · 2 Howie-video cuts to edit · 2 Veo videos to create (prompts ready).

Initial ads (creative × copy × angle × platform)

Ad	Creative	Status	Copy	Angle	Platform
A · Howie video · H1-Question	Howie 30s spot	Needs edit	Ad 2 — Curiosity	A · Celebrity / curiosity	FB + TikTok
A · Howie video · H2-Specific	Howie 30s spot	Needs edit	Ad 3 — Ogilvy specificity	A · Celebrity + engineering proof	FB + TikTok
B · Veo · Retire wind-down	Veo relaxation video	Needs creation	Ad 1 — Mechanism	B · Retirement-health (the result)	FB + TikTok
B · Veo · Morning ritual	Veo relaxation video	Needs creation	Ad 4 — Price objection	B · Retirement-health, value	FB + TikTok
B · Still · Breathe (woman)	Banked still	Ready	Ad 1 — Mechanism	B · Relaxation / wind-down	FB / IG
B · Still · Drink (woman)	Banked still	Ready	Ad 1 — Mechanism	B · Relaxation / wind-down	FB / IG
B · Still · Couple	Banked still	Ready	Ad 4 — Price objection	B · Retirement, couple	FB / IG

Audiences

Meta: Advantage+ broad · a molecular-hydrogen + premium-wellness interest stack · an Oxigena lookalike (if a seed can be built) — with a retirement / healthy-aging overlay on the Angle-B ads. US, 45–70.
TikTok: a broad Smart campaign + a wellness / healthy-aging interest-and-behavior stack. US, 45+. Native 9:16 only.

Before we can spend (go-live gates)

What stands between this plan and live ads. Tagged by owner.

Editor

Edit the Howie 30s spot — cut the old 'meetpureone.com' end-card to dailyhydrogen.com, add captions + the 'paid spokesperson' line, hook in the first 2s. Unblocks both Angle-A ads.

Sep

Generate the 2 retirement/relaxation videos in Veo/Flow (prompts ready — VIDEO-PROMPTS-veo-flow.md). Stills run Angle B in the meantime.

Sep/Ryan

Confirm the FB Page + Instagram + a TikTok Ads account are connected to the ad accounts.

Ryan

FTC / claims sign-off on the copy + spokesperson disclosure before any spend.

Sep

Quick end-to-end test that AddToCart / Checkout / Purchase fire on both pixels before spend (the pixel attach itself is already done).

Ryan

Confirm the HOWIE coupon — only gates the retargeting offer line, not the cold test (price is already the $2,430 sale).

Sep

Build the Oxigena lookalike seed, or drop that one Meta audience.

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Read-only · GA4 (service account) + Meta Marketing API + Google Ads (Zio MCC). Auto-reloads hourly, rebuilt daily. Generated Jun 23, 2026 07:08 PM.