Live performance, competitor ad intel, influencer CRM, and the plan — one screen.
Click, then paste into Claude (or any AI) — the full brief + the analysis question come with it.
$17,946
Revenue · 28 days
$4,726
Revenue · 7 days
9
Purchases · 28 days
Paid OFF
Meta + Google Ads paused
The story: our brands do $17,946 (28d), almost entirely organic + direct — paid is off. The same PureONE run by a separate owner (Oxigena) does $273,972 in the same window. That gap is the opportunity: turn the proven organic + creator engine on.
Shipped recently: Rewrote and relaunched the Howie sales pages (relaxation positioning, real imagery), launched the influencer program with 3 creator codes now live (Shayna, Kelsey, Carolyn), deployed the Meta + TikTok pixels with value-based purchase events across the sites via GTM, reverse-engineered the Oxigena ~$530K / 90-day playbook, and built the tools right here on this dashboard — a visits-over-time tracker and a one-click CRO + copy audit you can run on any page.
Our brands — revenue & traffic (GA4)
Brand
Sess 7d
Rev 7d
Buys 7d
Sess 28d
Rev 28d
Buys 28d
MeetPureOne
341
$2,756
1
1,879
$11,682
5
Pureffect.ca
310
$0
0
1,705
$124
1
Pureffect Direct
21
$1,970
1
113
$6,140
3
Visits over time (GA4 sessions · per site)
Site visits by day, week, or month. Hit the button to send the latest into your Claude — it saves them into a running "Hydrogen Visits Tracker" doc you can check anytime, without re-pasting.
Period
MeetPureOne
Pureffect.ca
Pureffect Direct
Total
2026-06-21
27
26
2
55
2026-06-20
44
41
0
85
2026-06-19
40
36
0
76
2026-06-18
51
46
5
102
2026-06-17
55
50
4
109
2026-06-16
41
34
1
76
2026-06-15
45
40
3
88
2026-06-14
38
37
6
81
2026-06-13
75
76
2
153
2026-06-12
73
72
0
145
2026-06-11
36
33
3
72
2026-06-10
36
36
4
76
2026-06-09
62
59
5
126
2026-06-08
111
105
7
223
Period
MeetPureOne
Pureffect.ca
Pureffect Direct
Total
2026-W25
303
273
15
591
2026-W24
431
418
27
876
2026-W23
540
514
22
1,076
2026-W22
509
414
47
970
2026-W21
445
351
45
841
2026-W20
251
229
29
509
2026-W19
626
644
32
1,302
2026-W18
263
321
15
599
2026-W17
0
339
20
359
2026-W16
0
579
22
601
2026-W15
0
490
19
509
2026-W14
0
427
43
470
Period
MeetPureOne
Pureffect.ca
Pureffect Direct
Total
2026-06
1,274
1,205
64
2,543
2026-05
1,988
1,806
158
3,952
2026-04
106
1,888
92
2,086
2026-03
0
899
89
988
Traffic → sales by channel (28 days)
Where the sessions and revenue actually come from. Paid is off today, so this is organic + direct — exactly the question you asked about.
Channel
Sessions
Revenue
Purchases
% of rev
Direct
1,256
$12,864
6
72%
Organic Search
518
$5,082
3
28%
Paid Search
851
$0
0
0%
Paid Social
645
$0
0
0%
Referral
270
$0
0
0%
Organic Social
101
$0
0
0%
Unassigned
32
$0
0
0%
Paid Other
22
$0
0
0%
Cross-network
9
$0
0
0%
Benchmark — Oxigena (separate owner · same product)
Not our revenue. Shown to prove what this exact machine does at scale with the engine on.
Brand
Sess 7d
Rev 7d
Buys 7d
Sess 28d
Rev 28d
Buys 28d
Oxigena Shop
389
$20,465
9
4,103
$273,972
125
How Oxigena's sales break down by channel (28 days)
This is the playbook to copy: organic + direct do the work, paid is tiny. Same product, engine on.
Channel
Sessions
Revenue
Purchases
% of rev
Direct
777
$131,363
60
48%
Organic Social
1,722
$72,460
32
26%
Referral
273
$42,595
19
16%
Unassigned
125
$25,254
13
9%
Paid Social
1,156
$2,300
1
1%
Paid Search
11
$0
0
0%
Organic Search
10
$0
0
0%
Paid channels
Meta / Facebook Ads No active spend — paused Pixel 575 + value events ready when spend resumes.
TikTok Ads No active spend — ready Pixel D3AQ57 + events live; flip on for the test.
Google Ads No active spend — $0 (30d) Acct 2454983743 · 20 campaigns (17 paused, 2 removed, 1 enabled but dark).
What the category actually does: the two biggest spenders (InhaleH2, Echo) both run their ads through dozens of creator + clinic pages — whitelisting is the playbook. Video dominates. Two named rivals are absent from paid entirely.
Live ad activity (Meta Ad Library · Jun 18)
Brand
Active ads
Spend signal
What they're running
InhaleH2
~790
Dominant
Video 'Hydrogen' branding; recovery/clarity/stress; massive whitelisting across clinics + niche/pet pages.
'Harmony+' drop-in water additive; angle = 'simplify your wellness routine'; busy-life pain points.
Oxigena / MX
~44
Active
Clinic & wellness-page whitelisting; WhatsApp/Messenger CTAs; their own paid is minimal (organic-led).
Vital Reaction
~0
Absent
Brand not meaningfully advertising (search = keyword noise).
HydroGenie
0
Absent
'No ads match' — zero active ads.
Takeaways
Whitelisting creator content IS the category's paid model (Echo + InhaleH2 both do it at scale) → run our creators' content as partnership ads.
Video dominates. Don't out-spend InhaleH2 — out-angle them.
Open lanes nobody owns: the retirement / older-affluent buyer, a celebrity (Howie), the premium machine tier.
Vital Reaction + HydroGenie are absent from paid = soft targets for comparison content.
21 creators managed. Whitelisting their content as ads is the #1 paid lever (it's how Echo + InhaleH2 win). Full pipeline + live links in influencer-pipeline.html.
Your creators are live online— click to see their authorized affiliate pages
The move: advertise the result (retirement health), run creator-whitelisted video, restart the organic engine, and measure everything once the pixel is live.
Angle
'Retirement planning for your health' — advertise the RESULT (energy for the grandkids, walks, doing more for longer), not the machine. One-time buy, own forever. Inflammation → joint comfort → mobility is the believable bridge.
Paid test
1 CBO ~$100/day, creator-whitelisted video first. Test Angle A (Howie/celebrity) vs B (relaxation) + a 'simplify' angle. Read 72h, scale winners with the 20% / placement-widen ladder.
Influencer
Whitelist creator content as ads. Close Manik (+ generate code). Ship Carolyn. Pull a per-code sales report in 30 days.
Organic
Replicate Oxigena's proven engine: high-volume IG content + email re-marketing (their real money-makers — paid social is dead for them too).
Gate
/howie + /howie-story are LIVE and the pixel's attached. The rest of the network already tracks Meta purchases with value; the open item is confirming the same on the Daily Hydrogen funnel — its GTM container has the pixel + PageView and no Purchase tag, so we're verifying in Events Manager whether one's set at the pixel level and wiring it if not, before the Meta paid test.
Open to-dos / next actions
Tagged by who owns each. The publish + pixel is the one blocker for everything else.
Zio
Confirm + wire Meta Purchase on Daily Hydrogen — Check Events Manager whether the DH funnel already fires a Meta Purchase (it can be set at the pixel level via the Event Setup Tool — invisible to the GTM container, which only has the pixel + PageView). If it's missing, add it: we can do it ourselves via the Event Setup Tool, or via the GTM tag. Pixel's attached + the rest of the network already tracks purchases with value.
Zio
Close Manik — Generate his affiliate code + get a shipping address — highest-value warm lead (300K, MD, already said yes).
Zio
Ship Carolyn — Send her machine to Pasadena (she's signed + address on file).
Ryan
Confirm Shayna PayPal — Verify the $500 PayPal actually went out.
Ryan
Back-commission call — Decide what we owe Kelsey for sales she may have driven before her code existed (4+ months).
Scott
Confirm codes pay commission — Verify the Shayna10 / Kelsey10 / Carolyn10 codes actually track each sale to the $375 affiliate commission (not just a discount), and that we can pull a per-code sales report.
Crisp
Rebuild creator pages — Crisp rebuilds the influencer landing pages from our personalized template (current ones are generic).
Zio
Kunal: nudge or drop — Stalled on a phone # since Apr 7 — one final nudge or close it out.
Audit a landing page (CRO + direct-response copy)
Want an expert teardown of any page? Copy this prompt, paste it into Claude, drop in the page URL (or its copy), and you'll get a CRO + direct-response + lead-nurturing audit with prioritized, specific fixes.
Send Sep a note
Paste anything you want me to look at — your Claude's analysis, a question, an idea, or a specific thing you want reviewed. Then copy it and send it over.
Read-only · GA4 (service account) + Meta Marketing API + Google Ads (Zio MCC). Auto-reloads hourly, rebuilt daily. Generated Jun 21, 2026 06:10 PM.